Copywriting is one of the most important skills a web designer or writer can have. Making your website content readable by keyword and audience is essential, making your website copy easy to read and understand.
With that, here's how to make your website copy more readable:
Use short sentences
Try to keep your sentences to no more than two or three words. It can make the readers easier to follow and reduce the chance of getting sidetracked. Shorter sentences are easier to read and understand, which makes your website more user-friendly.
Plus, using shorter sentences will save you time and energy. It's not just your website's content that needs to be readable; it copies too.
Strive for clarity
One way to improve website readability is to strive for clarity. You can achieve this by using simple, direct language, breaking text into manageable chunks, and using active and passive voice. In addition, making sure all content is appropriately formatted will also help make your website more readable.
Avoid jargon and technical terms. Vocabulary can be confusing, and many technical terms are misused in popular writing and online content. You can use AI writing tools like WordHero to help rephrase words to make them simpler and clearer to comprehend.
Avoid clichés or overused phrases
The Internet is an excellent resource for information, but it can also be a cesspool of clichés. If you want your website to be more readable, avoid using typical clichés. Instead, try using specific and meaningful phrases to help readers understand what you are saying.
Use graphics sparingly and strategically.
Graphics are a must for any website, but you should use them sparingly and strategically to make your website copy more readable. Too many graphics can distract readers from the text, making it difficult for them to understand what you're trying to say. Additionally, graphics can slow down a website's loading time, which can lead to lost customers.
Graphics can be distracting when used out of context. For example, a chart's picture showing the percentages of various categories could distract readers from the numbers themselves.
Use headings to section off important information and organize your writing. You can create a more organized and easy-to-follow website using headings for group-related information. This will help your visitors navigate through your site quickly and easily.
Headings also enable search engines to index your content easily. When creating headings, use clear and concise terminology that is easily understood by both you and your visitors.
Create a table of contents so your audience can find the information you need them to find more easily. Table formatting is an integral part of writing readable website copy. By making your tables row and column-oriented, you can make it easier for readers to understand what you are saying. Plus, using the correct font size can increase legibility.
Use numbers and bullets
Non-technical people make websites. They don't have a technical background and don't know how to write code. They need to be able to understand what they see online. This is where copywriting comes in.
The copy must be concise, easy to read, and on point with your messaging. Including numbers and bullets in your writing can help make your point more easily understood by your readers. Use them to list points or to provide specific examples. Numbers and bullets also make it easier for you to track the progress of your argument.
In conclusion, a readable website copy has to be short, concise, and clear in relaying messages. Another thing to note is to avoid cliches and be strategic in incorporating graphics and design into your website copy. These are important as websites represent a brand or product, which is essential for success.