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7 Cold Email Tactics for Salespeople

May 11, 2023
5 min read
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Sending out cold emails to potential clients is a very successful strategy in B2B sales.

It takes time to write outreach emails. It is redefining your target account list, following up with hot leads, or building your social selling strategy.

Salespeople who have done their homework on their prospects' companies and checked out their LinkedIn and Twitter profiles have an advantage when cold emailing.

The use of personalized information demonstrates to the prospect that the representative is genuinely engaged in assisting them in improving their organization, as opposed to just trying to make fast money. 

An effective cold email isn't really cold at all; instead, it's merely the first sales engagement you have with a client after one or more interactions from marketing.

A direct email signature

Most potential customers look for trust indicators in a business's signature. However, your signature should not detract from the content but rather confirm your identity as an individual they can trust. Remember that this is the recipient's first email from you, so avoid setting off any of their superhero instincts in the process.

Good signatures are brief and contain this info:

  • Full name
  • Job or profession title
  • Phone number
  • Website address or other online profile (e.g., LinkedIn)
  • A photo of you or the company logo 

Find the appropriate audience

To reach the right people, know your prospects. Any marketing effort needs this.

It would help if you approached the big boss or ultimate decision maker to gain business. In some instances, this is true, although seldom. Various people manage different business sectors in companies. Reaching the head of your business's department will provide more significant outcomes.

You want someone who will listen and forward your offer. So they can be superheroes. Top executives admire employees who can recognize corporate needs.

Write an excellent topic 

Give your subject line the serious consideration it deserves. This is the very first thing that the recipient sees, and it is what they will base their decision on regarding whether or not to answer your cold email. If people never read the email content that you send them, they won't even consider doing business with you.

In the same way that articles, newspaper advertising, and blog posts have a title, your subject line should be treated as a headline for your email. You must compel the customer to take the next step. Email subject lines and other headlines aren't that different, in truth.

Thankfully, you don’t need to rack your brain and drain your creative juices because AI writing tools like WordHero can help you generate eye-catching headlines.

Improve the first line

The beginning line of your email text is crucial for two reasons. An email recipient's email client shows a preview of the first line. Your prospect's attention has to be piqued and maintained from the moment your initial sentence is read.

The objective is to get them to keep reading past the first line. After that, the person starts to pay attention. So, if the first part of your email is well-written, they'll probably read the rest. Even so, it would be best if you always tried to keep people interested in your writing.

Add social evidence to your claim

People use social evidence and psychological phenomena to speed up their decision-making process by copying the activities of others.

However, a customer's testimonial is the most often used kind of social evidence. If you can, provide the names of any past clients or brands with whom you've worked.

Keep the email short

Time matters. Your prospect presumably has numerous responsibilities and receives communications from others. Unless you're already friends, keep communications brief and to the point.

Strong conclusion

Prospects are likelier to act on an email that ends with a strong CTA or call to action. 

Prospects will be more likely to buy your goods or services if you ask them questions that reveal how they may benefit from them. For example, a cleaning service may write, "Does the idea of starting your day without having to tidy up seem appealing to you?" or "You may book a free consultation with me by clicking here." The goal is to use queries to get a yes or no answer from the person and then tell them right away what they should do next. 


Putting up a successful cold email campaign takes time and dedication. A comprehensive grasp of who your client is and what they desire is required. Simple email sequences, robust integration, and rich lead data simplify the process.

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