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How To Write A Cold Email That Gets Responses

May 11, 2023
5 min read
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Many cold emails are just poor, which is why they don't receive a response. You're likely to get a slew of them in your email already. They don't have an authentic vibe, the subject lines are embarrassingly idiotic, and they assume that you don't have anything more extraordinary to do with your time. This may be why just one-fourth of the receivers will read these emails.

Cold email marketing fails because of inexperienced communicators. For most campaigns, cold email response rates are typically less than 10%. Plus, cold-email marketing may be effective if done right. By tweaking a few items in their cold emails, one B2B firm got a 57% response rate, 21% response rate, and 16 new customers.

Introduce yourself

A business card and email signature are also appropriate inclusions. Use the links in your signature to direct prospects to further information about you. Learn how to construct an eye-catching email signature by reading how to make a sound email signature.

Make sure you know to whom you're writing before you begin.

The fact that no two customers are exactly alike is the driving force behind the need, early on in the process, to determine who your ideal customers are and to section off your list accordingly. Because their problem areas, financial constraints, the size of their businesses, and their requirements are all unique to them, your strategy must also be unique.

Write naturally

People can immediately recognize advertising writing. When sending unsolicited emails, write them as if you are communicating with a colleague or close friend rather than a huge group of people.

Also, remember that shorter messages are more likely to be read. When you write, keep it short and approachable. Also, including the recipient's name is usually a good idea. Welcome, slang and idioms may all be included as necessary. Finally, a good dose of fun may go a long way.

Make a personal connection.

Your cold email should start a connection, not complete a deal. You must investigate them, discover their pain spots, establish common ground, and develop a stable relationship. Try to differentiate yourself from the other cold emails people get daily by standing out from the crowd.

Think about how they feel

Fortunately, technological advancements continue to simplify the sales process. Despite this, the human touch cannot be completely automated. To really grasp the pain spots you are attempting to alleviate, you must put yourself in the recipient's shoes and put yourself in their shoes.

Become the answer to the problem

Make yourself valuable to your potential customer. It's best to give them the impression that you actually care about their development and that you are a feasible solution to the problems that they are experiencing.

When presenting your product or service to prospective clients, always clarify what benefits they will get. Try to consider why they should select you.

Be detailed in the subject line.

A poorly written subject line is the most crucial factor in whether or not a prospect opens your email. Make your email subject line concise and engaging. Subject lines shouldn't sell. Give, ask, or promise.

In the first sentence, refer to your prospect's company by name. Compliment them or make a remark about an event you also went to. In your email's body, always refer to your subject line. In other words, the subject line must be personalized, concise, courteous, and related to the email's text.

You can also use AI writing tools, such as WordHero, to generate subject headlines that you can use.

Explore a variety of available templates

Sending unsolicited emails may be done in a variety of different ways. If you attempt one way and it doesn't work, you should try another. Try new things without being afraid of failing.

Keep track of response rates as you try various templates. This helps develop an email style guide. Also, track open email rates. Tracking performance enables you to design a successful cold emailing strategy.


Sending unsolicited emails is not only a chore but a necessary investment in your business. As a result, the fact that it requires effort to execute successfully shouldn't come as much of a surprise to anybody. Invest some time and effort into writing engaging outreach emails that may help you get into the minds of the people who make up your target audience.

Make a concerted effort to create a compelling subject line and opening phrase. And write persuasive body copy. It is well worth the hassle.

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