Why Cold Emailing Works: 5 Stats To Back It Up
Cold emailing is an initial email to a potential customer to see if they are interested in a specific product or service. When it comes to sales terms, this message is "cold" since you haven't met this person, and they are probably unaware of your brand. You are sending the email to introduce yourself, your company, and the product or service you are providing.
When done correctly, cold emailing can expand your reach, raise your brand's profile, educate your prospects, and expedite the sales process compared to other cold outreach methods.
Does Cold Email Marketing Work?
When done correctly, cold email marketing can be a powerful tool for reaching out to potential customers. Inbox sifting takes up a lot of time for users. Because of this, cold emails should be a priority for business owners. U.S. workers check their work email for an average of three hours daily, according to the Adobe Email Usage Study conducted in 2019.
A company's response rate can increase by regularly sending cold emails to a targeted list of potential customers.
Cold emailing also has the advantage of being persistent and directly reaching your intended audience. Social media campaigns are a great way to get a large number of people in a short period. Nonetheless, businesses are unable to forecast how many people will be able to see the ad. Cold emailing ensures your message is delivered directly to the recipient's inbox.
For the sake of a company's expansion, cold email marketing's effectiveness can be tracked. In the future, businesses can use the information gathered from cold emailing to improve their email marketing campaigns. For example, companies can look at delivery, open, click-through, and bounce rate metrics. Businesses can use this data to increase the effectiveness of their email marketing campaigns in the future.
Sending unsolicited emails is one of the most potent outreach channels, and B2B businesses of all sizes and sectors make extensive use of this method. More than a third of marketers plan to use cold emailing as their primary outbound tactic in 2021. In addition, email is the preferred method of contact for prospects, according to 80% of sales representatives.
On the other hand, cold email performance is not easily quantifiable: It includes several KPIs (key performance indicators) that must be constantly monitored and analyzed to ensure the company's growth and stable ROI.
5 Main Cold Email Statistics
Tracking these five metrics will help you evaluate your cold email strategy's success and identify areas for improvement in your email outreach process.
Cold Emails Sent
Your sales team's total number of cold emails sent during a given period is the most important stat to keep an eye on. When conducting outbound outreach, your chances of successfully closing more deals increase in proportion to the number of high-quality leads you can contact.
If you want to increase the reach of your cold email outreach, you should hire more internal staff or an outside firm specializing in this type of outreach. An automated email system is another option to escalate your team's efforts and minimize time-consuming manual tasks.
Bounce Rate Of Cold Email
Using this indicator, you may see what proportion of your cold emails were rejected by the recipient's mailbox. Monitoring a watch on the bounce rate is crucial for email marketing because if it is excessively high (with over 2 percent), email service providers (ESPs) like Google, Bing, and Yahoo will designate emails from your address as spamming more often.
Tips for using lead lists
Follow these guidelines to reduce the likelihood of receiving a bounce back from a cold email:
- Constant prospecting is the best way to build your contact list, not buying lists from third parties.
- Invalid emails can be removed from your lead list by performing a periodic list renewal.
- Authenticate your domain with Sender Policy Framework (SPF) records.
Cold Email Open Rate
The percentage of messages that recipients have opened out of the total number of messages sent is the value defined by the cold email open rate metric. Any B2B company's priority should be improving its email available rate and focusing only on other performance indicators. In the end, it does not matter what you write in the email's body if the prospect immediately deletes it or leaves it unread.
Tips for sending emails
Tips to help you stand out in the crowded email inboxes of your competitors include:
- Determine the optimal subject line through A/B testing.
- Customize the preview portion of the email.
- Segment your list of leads by category and send each group only relevant content.
Cold Email Response Rate
In business, "cold email response rate" refers to the proportion of emails sent to a lead that receives a reply. This percentile is determined by the total number of emails sent to a prospect and received by that recipient. This metric evaluates the efficacy of your interactions with the possible candidates and determines how quickly they respond to your inquiries.
Tips for email messaging
When sending a cold email in B2B, the most crucial goal is to get the conversation started. This will intensify the response rate of an appropriately tailored and targeted cold email. The following are some suggestions if this is not the case for your company:
- Develop a persuasive but natural call to action.
- Focus on your introductory and concluding lines.
- Determine the optimal time to send an unsolicited email.
Cold Email Adjusted Response Rate
In contrast to the cold email response rate, the cold email adjusted response rate only takes into account the emails that the prospect has opened. This indicator shows how valuable your email campaigns are.
Tips to boost adjusted response rates
To increase this statistic, you must first improve the content of your cold emails in the following ways:
- Enhance the email's formatting.
- Increase the level of customization.
- Make each potential client feel unique to your company.
You can’t master this on your first try, but you can as you run more campaigns. Also, there are AI writing tools like WordHero that can definitely help you in writing cold emails, especially for starters.
Boost Your Cold Email Outreach
The data points presented above can help you enhance your cold email outreach strategy. Focusing on and analyzing the available data is crucial if you want to make cold email campaigns more efficient. Assume, for the sake of argument, that you are only tracking one type of email engagement metric (such as the open, response, or click-through rates of cold emails); then, you'll have limited knowledge of the situation and may form inaccurate conclusions.