Increasingly, companies rely on social media and artificial intelligence platforms to communicate with their consumers. Social media can make all the difference in the world regarding creating and keeping customer connections, whether you're offering tips and techniques, communicating with your customers, or just publishing funny updates that keep people coming back for more.
However, what if you could have even more powerful interactions on social media platforms like Facebook and Twitter? What if you could provide material personalized to your followers' interests rather than simply giving status updates?
About 25 businesses are investing money in AI-based solutions, according to a Forrester poll in 2016. Companies increasingly rely on artificial intelligence (AI) solutions to give consumers helpful information and stimulating dialog.
As a result, social media marketing is now a critical component of every company's development plan. You need social media management to promote your brand and business at every step of your company's progress.
Using AI technologies such as WordHero, marketers can better understand their audience and generate unique content that reaches their target demographic. Basically, this is how things operate:
Train your AI
Your business will not be immediately understood by an AI-powered content production tool. To begin, you'll need to complete some basic details.
Learning what your target audience likes and dislikes is a common starting point for machine learning. Depending on the tool, you might include existing information, particular keywords, phrases, or even videos.
Tell the AI what you want.
AI-powered content creation often starts with a question: "What topic do you want the AI to cover?"
To begin developing your content, the AI consults various data sources. NLP and NLG are used to generate the text. 'Natural Language Processing' NLP aids the AI in understanding your intentions, but NLG lends the information a more human timbre.
For example, such data sources may include your own material or internet sites. You may identify your target audience by using these technologies by the AI. Content scrapers and stupid bots don't utilize current resources to generate new, original content exclusive to your business.
Edit and polish (and train some more)
Before it is published, AI material must be reviewed by a human. AI writing tools do a good job, although they're not without flaws. (At least for now.) To maximize AI-powered content, you need to have it edited by someone who knows and understands your brand.
Your AI content will improve with each modification you make, which is wonderful news. The more you edit, the less editing your AI will need to do in the future, as it learns from its mistakes.
Who can reap the benefits of AI-driven content?
Social media marketers
When developing several variants of short-form text, AI-powered content creation solutions shine. Does anybody you know need some assistance with that project?
You may use AI technologies to extract the most successful elements of any piece of material for inclusion in social posts or variants of social advertisements, including headline variations, pull quotes, and highlight text.
As long as your content curation and user-generated content (UGC) strategies are on point, your social media channels will overflow with high-quality, user-generated content (UGC). It also makes A/B testing a breeze.
With the help of a social media dashboard like Hootsuite, which can suggest the optimum times to publish, you can queue up your AI-powered content authoring tools for the most efficient posting periods.
It's not only about creating content that AI-powered content creation tools can accomplish. They may also assist you in better understanding your target audience and enhancing your search engine optimization.
For example, artificial intelligence (AI) content production technologies may show you precisely what key terms people use to reach your material and what they search for on your website. This might help you develop a more focused approach to creating new material.
Many AI content creation solutions feature built-in SEO optimization, which means you can instruct the AI to add successful keywords and phrases straight into your writing.
Additionally, by tracking where visitors go after leaving your site, AI tools can inform you how successful your content is and where you can improve it.
Customer service agents
When dealing with consumers who have specific or in-depth questions that need the assistance of a live person, customer service representatives are at their most effective. No one wants to constantly monitor order status updates, which wastes everyone's time.
NLP and NLG learning may be applied to consumer interactions by AI technologies so that a chatbot or virtual assistant can "speak" to customers, providing anything from shipping information to product suggestions.
More chances for service agents with specific skills and experience to generate brand loyalty are created when AI answers routine consumer queries.
Using AI-powered content creation tools with best practices
Put time and thought into setup
For the best results, artificial intelligence technologies need human instruction. Your AI-powered content creation tools will perform better if you put some thinking and strategy into them before you use them.
Check for quality before publishing
For content to benefit your brand, it must be of high enough quality for search engines and give value to readers. The human touch is needed to bring AI to its full potential and ensure it achieves its full potential.
AI-powered content generation technologies can't replace excellent copywriters because of this.
When it comes to writing, they don't have to worry about sifting through the dregs of the content production process; instead, they can focus on what they do best: polishing your material till it shines!
As your AI learns from you, you should learn from it
The process of brainwashing AI with relevant material is a two-way street. As your AI picks up on your habits, you'll also pick up on your AIs. With the help of your artificial intelligence (AI) technologies, you may narrow down your content approach.
In terms of gathering and evaluating information regarding reader behavior, artificial intelligence (AI) can outperform humans. Focus on the posts from your AI to uncover more successful keywords, phrase style, and even CTAs.
Avoid relying on AI-generated material alone
There are moments when you just need the presence of another human being. There must be an actual person behind every piece of information that has an opinion or shares an individual narrative, even though you can still employ AI-powered content moderation tools for editing and tone checks.
Some of your fans and followers will want to see something more personal from your company, even if AI material should be able to pass for human content. To foster empathy, human tales should be shared. Instead of cutting down on the amount of time your writers devote to crafting outstanding human tales, turn to artificial intelligence (AI) capabilities.
Increasing your social media presence is an excellent method to increase your brand's exposure and draw in new consumers, regardless of your sector. For the first time in history, artificial intelligence (AI) solutions can help you expand your company on social media more efficiently and successfully than ever before. The tools are constantly improving, and they may be just as beneficial to little companies as they are too big if they are utilized wisely.
Only half the fight is won when you have a large social media following. Additionally, you must ensure that your followers are interested in and willing to interact with your postings so they can see them frequently. For this, you need to provide them with the material they will want to read and learn from your personal contacts.